Ways, one of Lebanon's foremost Events Production and Direct Marketing company, was founded in 1989 by Walid Yasmine. Mr.Yasmine possesses a varied media background. Most notably, he's the former Marketing and Sales Manager of Telemanagement, the exclusive Media House of the only two private TV stations operating in Lebanon at that time. With 25 years of experience in the marketing and advertising fields, Mr. Yasmine was at one point overseeing about 65% of total advertising expenditure in Lebanon.

Through Ways, Mr. Yasmine sought to launch three specialized activities, Events Production, Specialized Publications and Direct Marketing, while introducing the Middle East markets to these fields that were lacking in the regional advertising industries.

Each year, Ways organizes a number of events that appeal to different markets and different segments of the Lebanese population. Ways also owns the exclusive rights to all events that they organize. Among the most anticipated events are the Woman and Man of the Year, Le Cuistot du Liban, the Consumer Trophy and the Lebanese Karaoke Championship.