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FAUCHON confirms its global ambitions in the Middle East, particularly in Lebanon with a first store and Café
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FAUCHON expands in the Middle East: Lebanon, a key market
FAUCHON has joined forces with Foodhalls to establish a presence in the Lebanese market. Founded by Michel Abchee, Foodhalls is a new edition to the Group Company he cofounded including ADMIC and Citymall. He had demonstrated an appreciation for the retail industry by taking a leading role as an agent, distributor and franchisee.
The first “FAUCHON Paris restaurant, LE CAFÉ” and Boutique has just opened its doors in Beirut Gemayzeh district, last August 14th with a store of 220 square meters.
With the newly constructed central kitchen and pastry lab, FAUCHON provides Lebanese and international customers with the company’s key French gourmet speciality products for breakfast, lunch, and dinner, including FAUCHON’s famous pastries, with its signature éclairs and macaroons. The store also offers a wide range of breads, pastries and confectionery, including the new “Choc, Made in F” collection, luxury delicatessen, perfumed teas, and a large gifts selection.
The Middle East: a growing market for the brand
The openings are the latest stage in Fauchon’s strategy of growth in the Middle East, which began in 1994 with its first store in Qatar followed by two stores in Cairo. It made its Kuwaiti debut in 2004 and now has 3 stores opened. Then in Dubai, The first “FAUCHON Paris, Le Café”, opened in the Dubai Mall in 2009, followed in the summer of 2010 by a second store in the Mall of the Emirates.
More new openings planned in the Middle East and in emerging countries
With a presence in 42 countries, the FAUCHON brand is now planning more new openings in the Middle East, and in the emerging markets, where there is a great deal of potential for luxury food products.
In 2011-2012, FAUCHON posted total revenues of €46 million. Retail sales amounted to €169 million. 75% internationally through 450 sales outlets, including 55 branded stores.
FAUCHON Lebanon
Johanna Abchee :
Tel : 01 99 22 44
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