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about lebanon editorial

Le Royal Hotels and Resorts – Beirut


New Lebanon advertising campaign meets with great success in Erbil

In a partnership that brings together Le Royal Hotels and Resorts – Beirut,Dr. Nader Saab and the Ministry of Tourism in Lebanon, a new campaign to launch of Lebanon as a destination in Northern Iraq met with phenomenal success. Under the initiative titled "Lebanon, Star of the Middle East" the three parties jointly launched the dinner campaign at Erbil on December 9 2013 in the presence of high-profile personalities from both Lebanon and Northern Iraq.

The event was attended by Mr. NawzatHadi the governor of Erbil, as well as Mr. Mawlawi Jaber Wahad, Head of General Board of Tourism Kurdistan Region. From the Lebanese side, Mr. Fady Abboud, Minister of Tourism in Lebanon, as well as Mr. Nather Auchi, Vice President of Le Royal Hotels, were also present to support this even.

One of the main pillars of the five star concept is to attract visitors to Lebanon,beyond the phenomenal shopping and sightseeing, to seek high-end esthetic and plastic surgery – a field of expertise that the country excels in. Against this backdrop and representing an integral part of the initiative, renowned plastic surgeon Dr. Nader Saab also headed to Erbil for the launch of this campaign.

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