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“ Exceptional Real Estate Communication Campaign Award”


Being Exceptional is what we do at Majid Al Futtaim Properties. We strive to achieve that by creating great moments every day. Today, Waterfront City is pleased to share with you another great moment as we have received the “ Exceptional Real Estate Communication Campaign Award” at the Real Estate Awards of Lebanon 2014. 

 The awards were organized by the Real Estate Syndicate of Lebanon (R.E.A.L), with the purpose of rewarding “quality" and highlighting the sector's prosperity and development. A total of 58 projects had entries in a variety of 12 categories.

Waterfront City, supported by Majid Al Futtaim and Societe Joseph G. Khoury et fils entered into the “Exceptional Real Estate Communication Campaign” category, along with 6 other projects and was announced as the winner. The campaign submitted being the recent launch of the Business Park. The first Business Park ever to be developed in Lebanon, this latest addition to the Waterfront City portfolio echoed our will to create unique and desirable products to cater to the needs of our target markets.

A three phase campaign was launched through, public relations, advertising, media and social media in an integrated 360 degree approach. The campaign aimed at introducing the latest offering of Waterfront City, while educating the public on the importance and need for a Business Park in the Lebanese business market. The campaign evolved through two phases, primarily seeding articles and teaser communications into a full-fledged launch program including a launch event with panel conference featuring leaders within the industry allied to a creative revealer campaign.

We would also like to bring to your attention the fact that the Awards ceremony will be broadcast on LBCI and LDC on Monday 23rd of June at 10 pm Beirut time.

This reward reflects our ongoing drive and commitment to creating and delivering exciting campaigns that will both build our brand and support our ongoing sales efforts.

We are very pleased to share this “Great Moment” with you and we hope to continue to have great success “Everyday”

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