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Beirut Public Relations Forum


Theme “Invest in Your Voice” explored how organizations can find a unique market position (“voice”) and articulate their messages with impact

Beirut - Lebanon, June 2012: The 3rd Beirut Public Relations Forum (BPRF) held under the patronage of H.E. Mr. Walid Daouk, Lebanon’s Minister of Information, featured public relations guru, Lord Peter Chadlington, CEO of Huntsworth plc, the global public relations and healthcare communications company and leading PR practitioners from Lebanon and across the region. BPRF 2012 provided a platform for the theme “Invest in Your Voice”. Launched in 2009 and held again in 2010, BPRF was originated and is organized by TRACCS, one of the largest public relations networks in the Middle East & North Africa, as part of the company’s long-term initiative to promote the profession of public relations and build an indigenous industry across the Middle East. This year’s event took place through the generous support of UFA Assurances, Lebanese International University (LIU) and Gefinor Rotana Hotel. 

Katia Yasmine

Opening the ceremony, Katia Yasmine, Managing Director of TRACCS Lebanon, said, “This forum has become an annual event that is much-anticipated by PR professionals and practitioners to further exchange thoughts and opinions and share experiences,” while also mentioning that, ”this year’s forum coincides with the third year anniversary of TRACCS Lebanon.” Yasmine also explained how the forum “aims to shed the light on the role of public relations and how its effective implementation can transform, build and protect the image and identity of an organization.”

Yasmine also pointed out that “the second day of BPRF 2012 is comprised of practical workshops covering strategic issues in the field, giving participants an opportunity to exchange views and network. The workshops will focus on social media, corporate social responsibility and working to strategy and how to further build capacity in the profession.”

By examining how the practice of public relations can help businesses find and build a unique voice to position their brands and stand apart from competitors, BPRF 2012 included leading experts featured in panel discussions addressing the role of communications in finding a voice for three major industries: banking and finance; design and fashion; tourism and hospitality.


Trans-Arabian Creative Communications (TRACCS) is one of the largest public relations networks in the Middle East & North Africa, with over 200 professionals working in 14 markets from offices in Jeddah, Riyadh, Dubai, Kuwait, Doha, Muscat, Manama, Cairo, Beirut, Amman and Damascus, and affiliate offices in Tunis, Algiers, Casablanca and Tripoli. Ranked among the top 100 independent public relations consultancies in the world, TRACCS is a multiple award-winning practice offering a full range of sophisticated services to government, corporate and multinational clients. Founded with the goal of building an indigenous Arab public relations industry in the Middle East and North Africa, TRACCS is the only public relations practice with the sustained commitment to nurturing the talents of young communicators across the MENA region.

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